Kevin
Nijdam-Jones

Kevin equips product teams with the tools and processes necessary to create, maintain, and communicate a strong product strategy. This starts with identifying product initiatives that align with customer and business needs, then turning those priorities into a clear and predictable roadmap. He can help product managers use repeatable prioritization processes that compare the reach, impact, confidence, and effort of competing initiatives, rather than handling requests one at a time. Kevin will work through real opportunities with your team, helping them write problem statements and gather supporting evidence. Together, they will balance priorities against available capacity to build a compelling and achievable roadmap that can be presented to leadership and the rest of the organization.

Kevin can evaluate your team’s current tools and processes, review how incoming ideas move from planning to delivery, and recommend or implement more practical workflows and routines. With decades of experience working with product and engineering teams, Kevin has a strong understanding of how product and engineering can work together efficiently. Building a predictable roadmap starts with capturing and monitoring engineering metrics to better understand a team’s capacity. Kevin can help teams use these metrics to identify bottlenecks, manage work in progress, and balance features, defects, risks, and technical debt. By incorporating sales metrics, customer satisfaction, and NPS scores into the product workflow, Kevin helps product and engineering teams assess whether their work is delivering value to customers and the business.

Many organizations experience challenges aligning their product and engineering teams with customer-facing teams, such as sales and customer success. Kevin can work with your product team to implement a solid product launch process that mitigates these challenges. Sales and customer success teams care deeply about the needs of prospective and current customers. They need to understand new features and capabilities well in advance, with a strong focus on why they matter to the customer. Kevin can work with your product team to implement templates and processes that reduce surprises throughout the product launch process.

Kevin helps product teams gather and organize the evidence needed to introduce pricing and packaging changes. This begins by evaluating how buyers value your products and quantifying their willingness to pay. Kevin helps teams compare core features, value drivers, and add-on opportunities when evaluating packaging options. He also brings templates and practical strategies for communicating pricing changes to customers. Kevin works with your team to adapt these materials to explain what is changing, why it is changing, and how customers will be affected, with a focus on the increased value delivered and any savings available. This helps teams prepare for customer questions and address concerns consistently, reducing surprises and potential negative reactions to a pricing change.

Kevin can help your product team identify opportunities to incorporate AI into workflow, starting with recurring tasks that take time away from understanding customers and planning products. This can include organizing customer feedback, summarizing interviews, reviewing product briefs, and drafting release notes and product communications. Kevin can work through these tasks with your team to develop reusable instructions and templates that fit the tools and processes they already use. He also helps teams recognize when AI adds value and when it creates more work, keeping unnecessary documents, generic content, and extra noise out of the product workflow.