Nijdam-Jones Consulting Inc.

Kevin
Nijdam-Jones

Product Management and Operations

Consultation services
Kevin Nijdam-Jones

Background & Approach

In 2011, I co-founded a technology company, ReCollect, leading its product team until we were acquired in 2021. I went on to build a product organization at Routeware and served as Vice President of Product for several years.

One thing I’ve noticed is that companies often struggle to identify and prioritize the features and products that will have the largest impact. A product team is responsible for making sure a company’s products and services meet customer needs and support the business. That means understanding customer problems, deciding which ones to address, and working with engineering to get the right things built. Companies also depend upon their product team for launches and to track how products are performing.

To help companies streamline their product development lifecycle, I bring over a decade of experience building product workflows so technology teams can focus on the most important work to grow their businesses. I will start by evaluating how your product team is functioning (i.e., what’s working and what’s not, how priorities are determined, and the tools and processes used to manage your products and services). From there, I can recommend changes or work alongside your team to put them in place.

This can include:

  • analysing product and business data
  • configuring tools,
  • helping form a roadmap, and
  • improving how work moves between product, engineering, and customer-facing teams.

How much I take on depends on what your business needs from its product team!

Consulting Services

Product Strategy &
Roadmap Prioritization

I can help your team turn product strategy into a clear, achievable roadmap.

I work with product teams to identify initiatives that address customer and business needs. I can help establish a repeatable prioritization process that compares the reach, impact, confidence, and effort of competing initiatives.

I will work through real opportunities with your team, helping them write problem statements and gather supporting evidence. I help the team balance priorities against available capacity and communicate the roadmap to leadership and the rest of the organization.

Product Operations & Metrics

I help product and engineering teams work together more efficiently.

I can evaluate your team’s tools and processes, review how ideas move from planning to delivery, and recommend or implement more practical workflows and routines.

I help teams use engineering metrics to understand capacity, identify bottlenecks, and manage work in progress. This gives the team a clearer basis for balancing features, defects, risks, and technical debt.

I also help bring sales metrics, customer satisfaction, and NPS scores into the product workflow, so teams can assess whether their work is delivering value to customers and the business.

Product Launch & Growth

I help your team put a practical product launch process in place.

Product and engineering teams need to keep sales and customer success informed about what is coming. Those teams need time to understand new features, why they matter to customers, and how to communicate them.

I work with your product team to introduce templates and processes that keep everyone informed, prepare customer-facing teams, and reduce surprises during a launch.

Pricing & Packaging

I help your team plan pricing changes and communicate them to customers.

I help teams gather the evidence needed to make pricing and packaging decisions. This includes evaluating how buyers value your products, quantifying their willingness to pay, and comparing core features, value drivers, and add-on opportunities.

I also bring templates and practical strategies for communicating pricing changes. I work with your team to explain what is changing, why it is changing, and how customers will be affected, with a focus on the increased value delivered and any savings available.

I help teams prepare for customer questions and address concerns consistently, reducing surprises and potential negative reactions to a pricing change.

AI & Workflow Automation

I help your product team use AI where it saves time and improves the work.

I start with recurring tasks such as organizing customer feedback, summarizing interviews, reviewing product briefs, and drafting release notes and product communications.

I work through these tasks with your team to develop reusable instructions and templates that fit the tools and processes they already use.

I also help teams recognize when AI adds value and when it creates more work, keeping unnecessary documents, generic content, and extra noise out of the product workflow.

Professional inquiries

Get in Touch.

I can join a team to assess how it works, recommend ways to streamline the process, or put the workflows and working practices in place. Share a little about the team and where the work gets stuck to start a conversation.

Connect on LinkedIn

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